IT ALL BEGINS WITH GLASS
It’s an understanding shared by image makers around the world: That in the art of capturing light, the first decision starts with the glass you use. This makes that selection of a lens both personal and technical. It’s an approach we call Glass First, one that has inspired our entire line of optics for over 75 years. So if you’re a photographer or cinematographer, whether you’re shooting for millions or just for yourself, when you choose Canon Glass First, you’re looking through the lens of a company as passionate about image making as you are.
With over seven decades of optical innovation behind us, the number of dazzling images photographers have captured through Canon lenses is truly incredible. From our iconic Super Telephotos to our innovative Tilt-Shifts, the versatility of our precision optics offers an endless array of possibilities.
Primes so subtle they flatter the face of any actor, both old and young. Zooms so precise they are undistinguishable from primes. All drawing from decades of Canon optical prowess to win the hearts and minds of cinematographers the world over.
From macro to scenic, dialogue to aerials, journalism to cinema, the massive and versatile range of EF lenses enables breathtaking motion capture at every level, for any purpose. These signature Canon optics have opened the door for a new generation of storytellers.
Zooms that bring you close enough to feel the determination on the face of a single player on the field. Crisp studio optics that are the choice of contemporary broadcast network studios. And Portables that seamlessly marry wide angle with telephoto shots. This is the ultra precise line of Canon Broadcast optics.